How Much Should You Spend?

Buying a diamond means investing in a piece of forever. A true miracle of nature dating from the beginning of time, each diamond purchase is special.

Every individual buying a diamond seeks out the best they can afford. Nature's variety means that you will always find a diamond to suit your taste, budget and occasion. If you're about to buy a diamond engagement ring, you may want to consider the often-quoted guideline of spending one to two month's salary.

You can rest assured that the diamond you buy will be a sound financial investment. Their rare qualities have been sought after for thousands of years. Their desirability and value remain undiminished today and will continue through the years to come.

But, whatever you spend, your diamond will represent one of life's deepest emotional investments. It may eventually be passed down for generations, cherished not just for what it is worth, but for what it means.